The Ingredients

Blogging

I’m currently the Local History editor for Calgary Is Awesome.

Books

To date, I’ve written more than 40 books for Weigl Educational Publishers. Click the links to check them out. The Story of Canadians in the Olympic Winter GamesRecord BreakersSporting ChampionshipsExtremeBackyard AnimalsEveryday EconomicsIn the ZoneWOW: Big MachinesRemarkable People.

Copywriting

Working as a copywriter, I’ve crafted creative ideas and marketing initiatives for clients in a wide variety of industries, including global Oil & Gas companies, local startups, restaurants, national not-for-profits, and lots more. The work has helped hone my storytelling skills and broaden my expertise. From writing video scripts and corporate brochures, to taglines, branding elements and ads, I love the creative license involved with copywriting.

Investor presentation script for Lumiant Corporation

Investor presentation script for Lumiant Corporation – by Strut Creative

An expanding big box ad for Shell that appeared on the National Post website - by Strut Creative

An expanding big box ad that appeared on the National Post website for Shell’s FutureNow campaign – by Strut Creative

A series of ads created for Big Rock Brewery - Design by Stephanie Buchan

A series of ads created for Big Rock Brewery – Design by Stephanie Buchan

Thoroughbred

A series of ads created for Big Rock Brewery – Design by Stephanie Buchan

Traditional

A series of ads created for Big Rock Brewery – Design by Stephanie Buchan

Bob Marley-inspired product name for Papa Chocolat’s Valentine’s Day special – by Strut Creative

Headlines and copy created for Black Diamond's 2012 investor's brochure

Headlines and copy created for Black Diamond’s 2012 investor’s brochure – by Strut Creative

A brochure outlining the process of Hydraulic Fracturing for the Canadian Association of Petroleum Producers

Brochure and video script outlining hydraulic fracturing for the Canadian Association of Petroleum Producers – by Strut Creative

Web copy, including the SunLink name and an infographic explaining how to use SunLink – by Strut Creative

The story of Joaquin Murrieta for the menu of Murrieta's restaurant

The story of Joaquin Murrieta for the menu of Murrieta’s restaurant – by Strut Creative

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